Best Beginnings

Best Beginnings supports parents in giving their children the best start in life. We are a small charity with a large impact and value, and to date we have reached over 2 million families across the UK.

Baby Buddy is our free AXA PPP and RCM Midwifery award-winning mobile phone app for parents-to-be and new parents.

Best Beginnings focuses on the period between conception and a child’s third birthday, where the foundations of a healthy and fulfilling life are laid. Founded by Alison Baum in 2006, we aim to ensure that every child has the best start in life by:

• developing practical, simple, educational and interactive tools to support parents-to-be and new parents
• embedding our resources in local health pathways and training professionals to use them in their practice
• raising awareness of the things that can affect new mums, dads, bumps and babies
• engaging with government, authorities and society to influence change

Baby Buddy is our free AXA PPP and RCM Midwifery award-winning mobile phone app for parents-to-be and new parents.Baby Buddy is your personal baby expert who will guide you through your pregnancy and the first six months of your baby’s life. It has been designed to help you give your baby the best start in life and support your health and wellbeing.